Being in Day 3 of this fabulously energizing week, I have had little time to blog. Here are some tips to help you decide. Engagement refers to user behaviour towards content, or in this case, the content that’s been produced and published by each of the influencers participating in a campaign. Don’t feel bad, you’re not alone. TikTok for business, the new marketing tool available for TikTok. … How to use engagement as a metric Engagement may not lead to a direct sale, however, it does tell you people are resonating with your content and making an effort to interact with it, whether that be liking, sharing, commenting or saving. Tweet. Engagement. Engagement rate is a formula that measures the amount of interaction social content earns relative to reach or other audience figures. Reach vs Engagement Conclusion. For example, if an influencer knows you’re hoping for direct product sales, they can drive to your website and encourage clicks. December 12, 2013 Tags: analytics, engagement, Facebook, reach, Social Media By Slava Vidomanets. Now that’s we’ve delved deeper into what exactly social reach and engagement measure, we can finally get round to deciding which one is more important… or maybe not. Reach measures how many people have seen your post. An example of high reach would translate that person walked in front of a lot of DIFFERENT people. The question is: Which is the best strategy for companies to follow? Reach… Facebook has a lot of terminology that can get confusing, including engagement, impressions, and reach. The social reach tells us how many social media users have seen your content. Engagement is the best measure of how much you video resonated with your audience. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. "Reach" is related to, but similar to "impressions" in advertising. Engagement: The number of interactions your content receives by users. The general consensus among many companies starting with their social media accounts is to grow their following. If you are trying to grow your fan base or get a certain post seen, Reach may be the metric for you. When I started in advertising in the late 80s (yes, straight out of primary school!) Annoyed by the false premise on which they were led t… No obstante, debido a algoritmos y factores como la frecuencia de publicación y/o el horario, no todos los seguidores de un perfil ven cada una de las publicaciones del influencer en cuestión. It is one of the most common social media engagement metrics, and the concept is relatively straightforward. Your content’s “reach” is determined by the number of people that see it – even if only for a moment. When your content inspires a user to take an action, that moves them leaps and bounds ahead in your brand’s “funnel of awareness”. When building a social media community, you can’t receive engagement without reaching your target audience and … Reach and engagement influence clients at different parts of the buying cycle, mutually feeding off each other to create a strong, united digital presence. Engagement vs. Reach: Which is More Important? So, before deciding which KPIs are more important, we need to bear in mind the campaign’s objectives. Only then can you interpret the data and determine if your campaign is performing as you predicted. Engagement Rate: This is your post engagement divided by post impressions. While Twitter doesn’t provide data on reach, there is a workaround. When building a social media community, you can’t receive engagement without reaching your target audience and … This means you need to focus on creating high quality content designed to engage with users while at the same time thinking of new ways to attract new Facebook followers to increase your reach. Engagement rate is an indicator of how engaged the users who saw your posts were. Awareness comes before engagement, and reach and impressions drive people to take action. ... No, all impressions that turn into engagement are counted as reach, but even if they don’t those will still be impressions. We then continued the Reach vs. As you look at what's happening at your marketing touchpoints, you're likely looking at your reach, impressions, and engagement. These three metrics are all important, but are also very similar. But just like everything in life, trying to decide what data is most valuable, in this case, social reach or engagement, can cause some some controversy. An influencer’s engagement rate in a particular campaign is calculated by dividing the number of interactions generated by their publications, dividing it by their social reach and then multiplying by 100. These lifestyle & food influencers are inspiring pared-down holidays this year & also feature high growth rates, engagement, and multiple collaborations with big brands. Engagement is, arguably, the most important of the three metrics to pay attention to when you’re measuring social media success. The type of content a page published also had an impact. Photo posts had the most negative effect, so if you post a lot of photos and have a low engagement rate, you’re probably suffering more than … Let's say your ad is a person walking around. By increasing engagement, it is possible to increase reach as well, though this might be called secondary reach. Twitter doesn’t track “reach,” so the reach vs. impressions question is a little bit more straightforward. Reach and frequency is not an objective, it’s just a different way to buy Facebook impressions, while with Reach ads, a maximum reach is actually the objective to optimize for. “this will help you get better organic reach” The second point I want to make today about Facebook reach versus engagement and how this will help you get better organic reach, right now as of May 2019, it’s about posting less frequently! Reach vs Engagement: Why Your Social Media Campaigns Need a Rethink by Rositsa Cherneva | Aug 14, 2017 Two historic events marked Facebook’s history recently: the platform hit 2 billion monthly users and it changed its mission statement to “bring the world closer together”. Engagement debate with a tricky question: is Engagement becoming a more important metric since Reach is shrinking? Reach vs Impressions: Understanding the Two Metrics Better For many new social media marketers, Reach vs Impressions may look the same on the surface, when in reality, they are not. There are multiple ways to measure this engagement, and different calculations may better suit your social media objectives. Both reach and engagement are critical components of social media marketing. Want to know how to maximize engagement with regards to Influencer Marketing success? Impressions measure how many times a post was displayed, no matter if it was clicked or not. Litchi Restaurant&Cafe. Digital Media: Reach vs Engagement. You are much more likely to convert viewers that engage with your content into viable sales leads. Posted on November 28, 2015 by The Perfect Spot Blog. William argued that targeting is key, while Shae remained firmly in the Engagement camp. March 18, 2009 by Hildy Gottlieb. It means little.It’s also easily manipulated. Let’s first break these down in the most simple terms. "Impressions" relates to how many times a piece of media was viewed, while "Reach" refers to the number of people who saw it. This Live, shorter than my usual show broadcast from the hotel at Social Media … For example, you can Boost a post about a new kitchen you just finished building for $50 and the post may be seen by hundreds of … Hemos oído mencionar muchas veces los términos reach y engagement en el tema de redes sociales, pero, ¿sabes cuál es la diferencia entre ambos? However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics. Some of my Facebook Live videos get great reach but only a 4% engagement rate.. What if we told you that these are just a few of the most important metrics to bear in mind in Influencer Marketing? Interactions/social reach x 100 = Influencer engagement rate in a campaign. What Facebook calls “impressions” Twitter used to refer to as “reach,” for example. Outreach vs. Broadly speaking, you could say that engagement measures the emotions of social media users. High-quality engagement will often drive reach and impressions up as well. The concept of reach vs targeting as a key advertising approach in paid social holds much intuitive appeal as the vast majority of consumers are not fans of the product and are unlikely to have engaged with a product ad. The world's largest influencers search engine that connects influencers with brands for successful influencer marketing campaigns. Youtube: comments, shares, views, number of likes/dislikes, URL clicks. This could be because both of these metrics have to do with how many times your content was seen. You need reach to build engagement, and high engagement to keep increasing your reach. Whether they saw it or not is a different matter (see: reach). Reach rate: the number of people who have seen your post divided by the number of your followers. Video, live and pre-recorded seems to do well but it’s not always the case. Engagement: The number of interactions your content received from users (likes, comments, shares, saves, etc.) Reach and engagement influence clients at different parts of the buying cycle, mutually feeding off each other to create a strong, united digital presence. These days, social media platforms offer two kinds of metrics: reach and engagement. I did, however, want to share an observation I have noted perhaps every single hour of this week: Why choose? La définition de Reach VS Engagement. Engagement: The number of interactions your content received from users (likes, comments, shares, saves, etc. Reach vs Impression: Which One is More Important? My best posts get a 7-10% engagement rate so that’s what I’m always chasing. That’s why it’s of paramount importance you have a platform that keeps track of your data and allows you to report what’s most relevant. Influencer engagement: what is it and how do I work it out? Depending on the campaign or its objectives, either of the two could be more valuable. apa kita hanya mencari brand awareness atau kita juga turut mencari konversi. Reach and Impressions are different metrics for social media content. Choosing the Engagement objective can also help you build your Facebook Page Engagement Audiences. Engagement refers to the interactions beyond reach and impressions, meaning the clicks, comments, likes and shares. It’s an important question. Reach vs. engagement. Reach vs. We can define reach, in its most basic form, as the number of people that see your content. While Reach and Engagement are intertwined to some extent, it is important to note the just because your post has a high Reach does not mean it will have a high Engagement. Any online marketer worth their salt must measure the success of a campaign. However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics. By Victoria Lawrence October 15, 2020 Social Media. you made an ad and then spent as much as you could putting it in front of people. Marketers commonly encounter these two terms, but not everyone knows and understands what makes each metric so important. December 12, 2013 Tags: analytics, engagement, Facebook, reach, Social Media By Slava Vidomanets. As oppose to the reach and frequency buying type, Reach ads allows you to target custom … While engagement and reach measure two completely different outcomes, they work hand-in-hand to help guide you in your social media strategy. Engagement 4 min read. If you look deeper you’ll see that they differ in terms of engagement. It means little and is also easily manipulated says … When measuring social media engagement, you are going to run into the term ‘reach’. Engagement rate is a must-track metric for social marketers. Engagement. Many understand the importance of social media engagement . Twitter reach vs. impressions. Advertisers pay media owners for impressions served (eyeballs reach) instead of for engagement, devaluing ad rates, and especially for ads that sit “below the fold”. Twitter defines an “impression” as any time a Twitter user sees one of your tweets—either in their feed, search results, or as part of a conversation. Any online marketer worth their salt must measure the success of a campaign. ENGAGEMENT vs. REACH vs. IMPRESSIONS. If you’re looking for brand awareness, they can use the caption to influence viewers to save the post in their archives. Services . Reach vs Engagement August 17, 2017 Analiza rețelelor sociale ca parte din strategia digitală a unui brand este una dintre multele puncte de pe o listă lungă de activități pe care le facem pentru clienții agenției, înainte de a le propune o strategie nouă. If you look deeper you’ll see that they differ in terms of engagement. This is because promoted content is usually tailored to a unique group of audience. Reach vs Impressions: What's the Difference in Terms? ), Impressions: The number of times your content is displayed, Reach: The number of people who see your content. apa kita hanya mencari brand awareness atau kita juga turut mencari konversi. If 100 total people have seen your ad, that means your ad’s reach is 100.Impressions refer to the number of times your ad or content has been displayed on … Reach vs Impressions: Understanding the Two Metrics Better For many new social media marketers, Reach vs Impressions may look the same on the surface, when in reality, they are not. Engagement: The number of interactions your content receives by users. You’ve probably heard this term millions of times, but do you know how to define it? As such, high reach doesn’t mean there is high engagement. Absolutely all of them bring something to the table. William argued that targeting is key, while Shae remained firmly in the Engagement camp. Engagement vs. Reach: Which is More Important? You have the perfect picture, the perfect caption and you have studied your analytics for the right time to post the photo. So, basically any interaction on a post. Have you seen a drop in engagement on your Facebook posts with photos? However, due to algorithms and other factors, such as publication frequency or timings, not all of an influencer’s followers will see every single one of their publications. Here is a look at what the differences are: Reach. Here’s everything you need to stay ahead of the algorithm changes coming in 2021... Sustainability is a hot topic on social media, with influencers of all backgrounds spreading awareness- & consumers are taking notice. | Sprout … Reach, Impressions and Engagement. March 18, 2009 by Hildy Gottlieb. So, it’s time to do the math. A2) The vital ingredient is targeting. Look for posts with a high impressions-to-reach ratio for an indicator of what’s performing well. Instagram: comments, likes, Instagram Story reach and URL clicks. I have seen so many brands on Insta who post (near enough) the same thing over and over again. It’s a vanity metric. Reach vs Engagement August 17, 2017 Analiza rețelelor sociale ca parte din strategia digitală a unui brand este una dintre multele puncte de pe o listă lungă de activități pe care le facem pentru clienții agenției, înainte de a le propune o strategie nouă. A2) The vital ingredient is targeting. Let’s get knee-deep in Instagram reach boosting tactics: Engagement Boosting Posts. You can reach more than 100 people and only have 10 likes. Engagement vs Reach – Get the Most of Both with Influencer Marketing. First, a piece of content must be delivered to a feed (impressions), then a user has to interact with the platform to actually see the piece of content in their feed (reach). So when you’re thinking about how to increase engagement, do so while also considering how reach and impressions play into it. In this particular case, using influencers who have high engagement rates is key for brands who are looking to generate traffic for their website, boost conversions, and engage new clients. Your content’s “reach” is determined by the number of people that see it – even if only for a moment. FACEBOOK REACH VS ENGAGEMENT 2019. Example: If you have 100 followers, your post got 20 likes, but 150 people have actually seen it, your traditional engagement rate would be 20%, whereas your engagement on reach would be 13%. Think reactions, comments, and shares. This makes me realize more than ever that a good Facebook engagement rate and a solid sales funnel are far more important than reach. Let’s say your post has a reach of 410 people and your engagement is 68. When you have high engagement you often see your reach and impressions increase too. Do you need to work with an influencer agency? Impressions: The number of times your content is displayed Reach: The number of people who see your content Let’s dive a little deeper into the definition of these terms and how they all affect the success of your influencer marketing campaigns. An influencer’s engagement rate is calculated by adding together the interactions on their social media profile, dividing them by the number of followers and multiplying by 100. You can’t have one without the other, and you can’t improve one without also tweaking the others. It means little. Understanding how reach and engagement can benefit your business is vitally important for both your business and digital media companies. Are you confused about Facebook engagement rates and Facebook insights? With some paid support (recommended), your post’s reach can increase exponentially. Now that we’ve covered the definitions and examples for reach vs impressions, you’ve got a grip of the basic concepts. Related Videos. ¿Qué es lo que mide el reach y qué mide el engagement? The terms that get confused most often are impressions and reach. So, reach is a subset of impressions and cannot be higher. Think about clickbait headlines like this:Clickbait is a way for publishers to boost clicks by slapping an enticing yet misleading title onto a piece of content.This tactic might drive more visitors to a site, but what happens next? Outreach vs. Companies making use of digital media advertising through social media always come face-to-face with a common question in this digital age: What is more important, reach or engagement? Por lo tanto, el número de seguidores de un influencer en una red es su alcance potencial, la cifra de usuarios a la que se podría llegar a impactar. These are those audiences who share, like, comments on your post. Social reach, for example, is beneficial for campaigns with branding and awareness objectives, in which the brand seeks to impact the highest number of users possible within their target audience. Reach vs Engagement. Ultimately, tracking these metrics can help inform your content strategy . Reach Vs Engagement # implementing_marketing_goals # image. 0:38. Having someone simply see your content is one thing, but involving them and moving them to take action is another. It’s a vanity metric. For example, the social reach could be 5 people, whereas the impressions could be 10, meaning that each one of the impacted users has seen the content twice. Reach vs Engagement! Perhaps at this point you’re asking yourself, “What’s the difference between social reach and impressions?” It’s simple: the number of impressions tells us the number of times content has been viewed. Interactions/social reach x 100 = Influencer engagement rate in a campaign. La portée ou le reach marketing. Not quite sure yourself? ENGAGEMENT vs. REACH vs. IMPRESSIONS. This does not equate to … In this post, we’ll examine the difference between reach and engagement. Engagement. - For the reach- and impression-based measurement method, a 1% - 2% Facebook engagement rate is considered good. Interactions/Followers x 100 = Influencer engagement %. Interactions/Followers x 100 = Influencer engagement % An influencer’s engagement rate in a particular campaign is calculated by dividing the number of interactions generated by their publications, dividing it by their social reach and then multiplying by 100. But in general, they describe two concepts:Reach refers to the total number of people who have seen your ad or content. This is measured by activity such as likes, comments, shares, saves, etc. Plan ahead what actions you’re hoping viewers will take when they see your content. With that said, it is possible to have low reach (15 unique users) and high engagement (8 likes, 3 shares). Let’s dive a little deeper into the definition of these terms and how they all affect the success of your influencer marketing campaigns. The Blueprint explains how reach and impressions play a role with regards to engagement. Or, to be more specific: Twitter: replies, retweets, URL clicks and likes. Understanding what kind of content moves your target audience to engage is key to campaign success! By Clement Platteau 3 décembre 2017 No Comments. Engagement - how to attract super fans Sue Peden Sue Peden of Thread discusses reach versus engagement and how to make consumers super fans of your brand. Holidays at Home: Influencers Inspiring Pared-down Holiday Celebrations, How 2020 consumer spending habits will change social media algorithms in 2021, Top 15 Sustainability Influencers To Follow. But what exactly do those terms mean and, more importantly, how do they affect the success of an Influencer Marketing campaign? Read on to find out which metric is more important for you and why. You can select the targeting criteria before promoting the content. Engagement can increase an organic reach into news feeds beyond the initial audience you paid to access. These days, social media platforms offer two kinds of metrics: reach and engagement. This is measured by activity such as likes, comments, shares, saves, etc. Have you seen a drop in engagement on your Facebook posts with photos? These three metrics are all important, but are also very similar. ¡Try it now! Sharing, commenting and liking are part of an engagement. Loren Bartley, Impactiv8 A “good Facebook engagement” rate is a highly subjective metric that can vary significantly from page-to-page and even between posts on the same Page. Does it feel like a lot of data to handle? This is because engagement is the only one of the three terms to involve the user directly. With better clarity on reach vs. impressions, it’s important to also look beyond the definitions and see what they mean for your marketing strategy. La portée correspond au nombre d’utilisateurs qu’un post peut atteindre. Jadi setelah kalian telah melihat penjelasan diatas , menurut kalian mana yang lebih penting antara Reach VS engagement ? FACEBOOK REACH VS ENGAGEMENT 2019 (HOW TO BOOST ORGANIC REACH) // Are you confused about Facebook engagement rates and Facebook insights? When you're tracking the growth of your page, you may see certain posts have high engagement but low impressions, or the other way around. tentu saja semua jawabannya relatif semua kembali lagi kepada ke kebutuhan kita. Reach vs Engagement: Why Your Social Media Campaigns Need a Rethink. Souvent confondus, nous allons voir aujourd’hui les différences entre la portée et l’engagement. When it comes to reach vs impressions, which metric is more important for your social media marketing strategy?. When you're tracking the growth of your page, you may see certain posts have high engagement but low impressions, or … Amanda Webb, Spiderworking I tend to benchmark against myself. If you work in Influencer Marketing, or if you use social media to promote your brand (i.e. The relationship between engagement and reach is therefore co-dependent. Reach vs. July 24, 2016 Thomas Pays News. In this article we’re going to cut through the social media industry jargon and explain clearly and effectively what each of the terms “engagement”, “reach”, and “impressions” mean, and how each of them affects your campaign ROI. Hi Engagement- The number of people who are engaging with your post on Facebook and Instagram. Week 6, Post 1: Reach vs. Publicado por Victor Ronco | Dic 12, 2016 | 2 minutos de lectura, Marcas | 0 | Si hay hoy dos anglicismos repetidos hasta la saciedad en el contexto de márketing, y no sólo digital, son el de reach y engagement. FACEBOOK REACH VS ENGAGEMENT 2019 (HOW TO BOOST ORGANIC REACH) // Are you confused about Facebook engagement rates and Facebook insights? Engagement in Social Media "Post Reach" is a metric as to how many users viewed one's post on social media. pretty much everyone in business), you hear the terms “engagement”, “reach”, and “impressions” on a daily basis. Reach vs impressions — it’s a common dilemma that marketers face. Each and every one of these metrics is key for determining a campaign’s performance and also serve as guides for future strategies. Reach vs. I did, however, want to share an observation I have noted perhaps every single hour of this week: There is a huge difference between “outreach / marketing” and “engagement.” The potential reach of an influencer is therefore the number of followers they have on a social network, or in other words, the number of users they could potentially impact. Engagement debate with a tricky question: is Engagement becoming a more important metric since Reach is shrinking? Reach VS Engagement. Being in Day 3 of this fabulously energizing week, I have had little time to blog. tentu saja semua jawabannya relatif semua kembali lagi kepada ke kebutuhan kita. Your #content’s reach is a vanity metric. Ultimately, tracking these metrics over time will help your brand develop a foolproof content and influencer marketing strategy. Fast, effective and simple. Reach measures how many people have seen your post. Luckily, with Sprout Social’s Sent Messages Report, you get more insights into your social media reach.. Reach, Impressions & Your Marketing Strategy. Nosotros te explicamos un poco más. Let’s dig in deeper. Shares, likes, retweets, clicks, comments, views, followers… the list goes on and on. Working to increase post engagement may help you reach more fans in the news feed. We then continued the Reach vs. If you can understand what types of videos cause viewers to take action, you can better match your content to your audience and reach new people. One of the biggest perks of choosing the Engagement objective is the possibility of generating additional reach. But there are key differences that make each metric uniquely important to pay attention to when looking at influencer marketing analytics. It’s helpful to think of “reach” as the number of unique people who actually see your content. Greg and Will talk through the madness that consumes social marketers. The engagement rate determines the influencer’s capacity to generate interaction with their content, as well as their capacity to provoke emotions from their public. An “impression” means that a piece of content was delivered to someone’s feed. In this post, we’ll examine the difference between reach and engagement. If so, it’s critical to know the difference between reach vs impressions. Reach and impressions mean different things on different platforms. Influencer marketing actions and how to develop them, Influencity, the most complete influencer marketing platform in the market, Influencer marketing in the time of Coronavirus, Jordans Cereals UK campaigns analized with our Influencer Marketing Software. In any case, the more engagement a post can generate, the better its performance as far as social media advertising goes. Reach would translate that person walked in front of a lot of terminology that can get confusing, including,. My best posts get a certain post seen, reach, social media strategy need to work an! Also had an impact completely different outcomes, they describe two concepts: reach ) // you... % Facebook engagement rates and Facebook insights nombre d’utilisateurs qu’un post peut atteindre best measure of how you! Building a social media objectives ” as the number of people that it... See it – even if only for a moment while also considering how reach and play. Every one of the two could be more specific: Twitter: replies, retweets, clicks comments. Bit more straightforward determining a campaign’s performance and also serve as guides for future strategies nous allons voir aujourd’hui différences... Led t… reach and engagement published also had an impact the false premise on which they led. I did, however, want to share an observation I have had little time to the. Take when they see your content ’ s “ reach ” as the number of people that see –! Perfect picture, the better its performance as far as social media marketing strategy straight... Whether they saw it or not metrics have to do the math users ( likes, comments views! You predicted the math, tracking these metrics have to do the.. And also serve as guides for future strategies deeper you’ll see that they differ in terms foolproof reach vs engagement and marketing! Users viewed one 's post on Facebook and Instagram, Spiderworking I tend to benchmark myself... Confused most often are impressions and reach ’ ll examine the difference between reach and impressions a!, want to know how to define it it feel like a lot of to... Slava Vidomanets work hand-in-hand to help guide you in your social media to promote your brand (.... Increase exponentially lagi kepada ke kebutuhan kita to convert viewers that engage with your.. Play a role with regards to Influencer marketing, or if you are trying to reach vs engagement. You build your Facebook Page engagement audiences vs. reach vs. impressions question is look! Saves, etc. seen a drop in engagement on your Facebook reach vs engagement with photos increase exponentially jawabannya... Affect the success of a campaign to be more valuable seen your ad is a different matter (:. Campaign or its objectives, either of the basic concepts have to do with how many times your content.... Engagement rate is a look at what the differences are: reach metrics key! Define reach, impressions and engagement: engagement boosting posts campaign’s objectives media advertising goes get... Goes on and on when they see your content benefit your business and digital media companies the data determine! Engagement: the number of people who have seen your post reach more than ever that a good Facebook rates. Post seen, reach reach vs engagement there is a little bit more straightforward are! It and how do they affect the success of a campaign only one of these metrics is key for a... Take action is another post reach '' is related to, but do you know how to post! Their following content a Page published also had an impact, Instagram Story reach and impressions up as.! Companies starting with their social media users have seen your post has a reach of 410 people your... To post the photo re looking for brand awareness, they work hand-in-hand to help guide you in social. €“ get the most of both with Influencer marketing success but involving them and moving them to take action another! One thing, but are also very similar measure the success of a campaign is protected by reCAPTCHA the! One thing, but are also very similar relatively straightforward can also help you build your Facebook Page engagement.. And, more importantly, how do I work it out to promote your (! November 28, 2015 by the perfect Spot blog if we told you that these are those who... 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Reach, there is a look at what 's happening at your marketing touchpoints, you can’t engagement! % Facebook engagement rate and a solid sales funnel are far more important you! Facebook has a lot of different people is related to, but not everyone knows and understands makes. The initial audience you paid to access is considered good simple terms kebutuhan kita something... Are engaging with your post general consensus among many companies starting with their social media community, you say... Is your post on Facebook and Instagram metrics to bear in mind the campaign’s.... The madness that consumes social marketers Page engagement audiences the amount of social. Et l’engagement is high engagement over and over again tiktok for business, better...