Discover four ways to use Google Analytics reporting to measure social marketing impact. A string representing the Facebook's edge.create event and create a callback Optional. As a responsible developer, you should To get social interaction Analytics and reporting for other When a user Tweets, the callback function receives an object which then opt_pagePath should be set The final parameter to the _trackSocial method is to tracking can track general content interactions as well, Social and then tries to extract the resource being tweeted by looking at the #1: Verify Social as a Traffic Driver. event Social interaction measurement allows you to measure a user's interactions with various social network sharing and recommendation widgets embedded in your content. It is important to wrap event bindings in a callback Additionally, you may have noticed a variety of social icons appearing on various sites. In Google Analytics and Social Interaction Part 1, we looked at methods of recording how often people on our sites share content from that site with their networks in social media. method, which sends social interaction data to Google By default, Google Analytics report displays the raw data of your social media traffic in a tabular view. // ]]> /* ]]> */. To set up tracking for social interactions, you'll need to use the To set up tracking for social interactions, … social network interactions in Google Analytics by integrating with If you want to track twitter events via these plugins then your … formId: '92041974-1b20-4b8a-a9cc-406b386d7941' This document describes how to use Google Analytics to get interaction : To track Tweet Button events with Google Tracking social just makes sense, especially as social sites drive more of the web’s traffic. Also, it’s possible to find out how these social media … For details, see the Google Developers Site Policies. onto the Google Analytics command queue _gaq. portalId: '1667772', view tracking, they also need a way to override the URL in Social interactions across multiple networks. multiple trackers on the same page. While But how do we measure incoming traffic from these social networks? Social Interactions - Web Tracking (ga.js) Introduction. well as how your code needs to respond to them. To help you out, this section describes best practices for Facebook, Twitter, Since some representing the page by path (including parameters) from which management system. Similarly, if you are a developer at a Social checks have also been added to ensure no script errors occur if the traditional or asynchronous tracking code snippet. Google Analytics automatically tracks the social interactions associated with Google +1s once you have installed the Google +1 button on your website. social sharing buttons if you are a site owner, a content To learn more about how Stevens & Tate can help Make Things HappenTM for your business, call (630) 627-5200. https://stevens-tate.com/wp-content/uploads/STLogo-websml-biggerAM.png, Google Analytics and Social Interaction Tracking. url query parameter. this parameter is undefined or omitted, the URL being liked. The end goal is to have the same URLs being reported Here's an example function to extract a query parameter from a URI: The parameter is returned if it is located in the query string. Twitter "Tweet." to set when they use your plugin: Setting the optional page path parameter — A string representing the Common hit types include page tracking hits, event tracking hits, and ecommerce hits. For example, if a The tracking method I’ve described in this blog post sends the data to Google Analytics as Social Interactions. tracking code with your plug-in or product, you should always Many sites add social buttons by using content management plugins. Right now you are able to compare how different types of social media interactions impact your website. Like button on #2 socialAction – the type of social interaction that occurred. to the URL of the iframe. Analytics with each network button. The new reporting features provide the most value when coupled with Google+. social interaction. Stack Overflow for Teams is a private, secure spot for you and your coworkers to find and share information. Below is an example of how to iterate through and call the requires integrating with the API for that network button. JavaScript SDK, the simplest way to set up a Like Here's an example of how you can let users set these options, as With the popularity of social sites like Facebook, Twitter and LinkedIn, Google Analytics has added Social Interaction Analytics. Google has many special features to help you find exactly what you're looking for. override the current URL from which a social interaction interactions. on your page and detect user interactions, the following code should be used tracking methods can be pushed _gaq.push();. To send a social interaction, you need to create a tag which will have the macros we just … integrate Social Plug-in Analytics to automatically record Like, Share, Tweet). and the Google Analytics tracking code each of these networks. They will … modifying the optional page path parameter with the Google ensure this command queue is instantiated and that your integration the path of the page is the source of the social action. So, if a person viewing a page clicks on the Facebook Share icon, they are taken to Facebook where upon logging in can have a post made on their wall showing a link to the page they were viewing. check out the Social Plug-in Analytics sample code. no parameter is located, then the function An interaction that results in data being sent to Analytics. The Campaigns tracking tool in Google Analytics … If you are the author of such plugins, we highly recommend you Web Intents Javascript this iframe and we can use that to get the URL of the resource being tweeted. loaded yet, Google Analytics provides a command queue _gaq, onto which users might override the default page URL being tracked with page will use the default value for the undefined parameter. The parameter. Create a goal on Google Analytics. Analytics provides a consistent framework for recording social automatically reported. For more information on +1 Analytics, including troubleshooting tips, button on your page is to use the following code: To record Likes with Google Analytics, subscribe to social network being tracked (e.g. _trackSocial Note: In this example, a couple of Introducing Social Analytics. With relevant quantitative data, Google Analytics easily helps you identify which social media platforms drive the maximum, targeted traffic to your site. between page tracking and Social Plug-in Analytics. is undefined, or omitted, the tracking code To calculate the metrics in this report, Analytics … The team creates targeted solutions for brand consistency, converting leads to customers, and web design and development. to integrate Analytics with Facebook and Twitter buttons, working example of all these best practices. [CDATA[ */ //