Thus, even though the same percentage of visitors to the page might still exit without viewing any other page on your site, their interaction with the video player triggers Event measurement calls, which disqualifies their session as a bounce. The following table illustrates how data is aggregated in the reporting interface for a given event category. Event hits can be sent using the send command and specifying a hitType of event. For example, with a single "Videos" category, you can analyze a number of specific events with this parameter, such as: As with categories, the name you provide for an action is up to you, but keep in mind two important features of how an event action is used in the reports: With labels, you can provide additional information for events that you want to analyze, such as movie titles in videos, or the names of downloaded files. Bounce Rate is the percentage of single-page sessions (i.e. Setting this value to true means: a session containing a single page tagged with non-interaction events is counted as a bounce—even if the visitor also triggers the event during the session. Additionally, if you decide to change the category name of an object that has already been recorded under a different name, the historical data for the original category will not be re-processed, so you will have metrics for the same web-page element listed under two categories in the reporting interface. You must have heard about this term – bounce rate. An event goal is a goal you define that identifies a specific event as a conversion. You could then determine average load time for all "Video Load Time" actions for the "Videos" category. Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyze as Events. You can use this fact to adjust bounce rate calculations for pages that contain events. Google defines Events as “interactions with content that can be measured Analysts have relied on the metric “Bounce Rate” to understand how well users are engaging with a website for a decade, but it does not appear in the new version of Google Analytics (GA4). The SEO community created it because it’s thought to be a possible ranking factor. Like most metrics in Google Analytics, Bounce Rate is a measurement. Keep in mind the following when implementing Event measurement. If you google “how to reduce bounce rate”, you’ll get a ton of useful resources that describe how you should improve your content, add more call-to-action, etc.And I totally agree with them. You could use: In this case, there would be only one category—Videos—in your reports, and you could see aggregate metrics for user interaction with the total set of elements for that single video object. That’s important, too, as if you have event that shouldn’t be interactive, you might be achieving 0% bounce rates (never reflective of reality, unfortunately). Examine your bounce rate from different perspectives. A maximum of 500 hits per session are processed. For this reason, useful Event measurement reports require collaboration with your report users and good report planning. You can use Optimize to test different versions of your site pages to see which designs encourage users to engage more. Use Events to collect data about interactions with your content. These players share the actions "Play" and "Stop," as programmed in the Flash UI for the video player. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center. Google Analytics offers us a variety of tools to measure performance. 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